Direct Response Copywriting Samples

Letter persuading a friend to visit my favorite restaurant.

I led with a memory my friend could easily relate to. Since he has eaten in many of the finest restaurants, I had to create a very unique selling point. Adding the contest provided an urgent call-to-action.

Sarducci’s Restaurant pdf document

Email linked to main sales page

A WNBA coach writes to exercise enthusiasts about Basketball Yoga Blast.

Email Bridget Pettis pdf document

Lift Note

An older woman writes about how she and her husband benefitted from “The Blast!”

Lift Note Mrs. Mudd pdf document



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